I have yet to come down from my Yellow Conference high. My heart is full, my eyes have yet to dry, and my mind is overflowing with new ideas. Yellow is that powerful because it’s more than just a conference, it’s an empowering movement for female entrepreneurs who want to do good through their business and make a change in the world! If you want to collaborate with ethical businesses or are looking for a wealth of inspiration to get you moving on your journey, the Yellow Conference is for you.
Yellow is a 2-day conference, held at the end of August on a Thursday and Friday (August 24-25 this year.) There is an optional workshop day on Saturday for an additional fee. I did not attend this year’s workshop thinking the talks would be targeted towards various business tactics (they weren’t.) After looking through the workshop schedule and seeing some great topics and hearing positive reviews from those that did attend this year, I’d definitely suggest going.
The conference is located in the L.A. Arts District, a very hip neighborhood with plenty of art murals and street art to give you Instagram content for days. I found it fairly safe to walk around at night and there are some great places to eat and drink (you can bring your vegan friends) in the area including Zinc Cafe, Urth Caffe, Cafe Gratitude, Blue Bottle Coffee Shop, and Salt & Straw.
The event was held at 440 Seaton, a brick and steel warehouse that was decorated by very talented designers and artists with macrame, cafe lights, pops of yellow art, and the most positive posters at every turn. There are only 500 attendees so it is small. The entire conference is held in the main hall with chairs lined up in rows, meaning you pick a spot and you stay there all day (aside from breaks.)
- Tip: If you want to network, choose to play musical chairs after each talk or use your breaks to walk around and meet new people!
There’s also a Do Good Goods marketplace with 20+ vendors of products and services that give back to charities worldwide. I wound up revisiting a booth that was at my church’s holiday fair, Purpose Jewelry. I picked up a necklace to layer with a necklace I purchased from them in December.
Tickets range from $157-$347 depending on when you purchase your tickets if you’re going with a group, add-on packages, or whether you are a Yellow Collective member. The sooner you get your ticket, the better the price is.
A general ticket gets you access to the talks and a yellow tote bag full of goodies. This goody bag is nothing like Christine’s 8th birthday party where you only got tootsie rolls and a pencil. The items inside are valued at $300 and are super cool! My favorites included a sunnys case from Hiptipico, a journal from Bright Books, an orange cardamom soy candle from P.F. Candle Co., and the Create 365 Happy Planner.
Joanna Waterfall, the founder of Yellow Co., selected “The Present Journey” as 2017’s theme because, “The hard truth is, there’s no such thing as the arrival. You’ll never arrive because life doesn’t work that way. So what do we do with that? We embrace the journey.” Throughout the talks and panels, there were four main points that kept popping up that I’d like to share:
- “What you do does not define who you are. What you do does not make you worthy or unworthy.” – Moorea Seal, Author of The 52 Lists Project
- “How do you standout in a saturated industry? Be consistent and powerful with your messaging and ask yourself, ‘does this connect with my core values?’” – Eryn Eddy, Founder of So Worth Loving
- “Owning your voice is an opportunity to leave your mark” – Holley Murchison, Founder and CEO of Oratory Glory
- “You are the most fascinating book to read. And as you study yourself, you will unlock incredible wisdom, love, confidence, and peace that you never knew you had before.” – Moorea Seal
- “Take care of yourself first!” – Literally, every speaker that got up on stage
- “Society wants us to think that doing too much makes us a good business owner or mom, but that’s not true.” – Moorea Seal
- “Check your negative self-talk. If you wouldn’t say it to your friends don’t say it to yourself.” – Alex Michael May, Body Positivity Influencer
Make an Impact
- “Use what you do to amplify the voices around you! Stay woke and get engaged.” – Natalie Warne, Activist and TED Speaker
- “For it’s only when we understand our own humanity that we are able to relate to the humanity in others.” – Kohl Crecelius, CEO, and Co-Founder of Krochet Kids intl.
- “Anyone can be equipped with skills, knowledge, and resources, but if you don’t believe in yourself you’ll go nowhere.” – Kohl Crecelius
- “The best ideas sometimes start out as the weirdest ideas, but you need to have to courage to voice them and pursue them.” – Golriz Lucina, SVP and Content and Creative at Soul Pancake
- “Right now is the only thing that’s guaranteed. Give yourself permission to shine right now because it’s in you.” – Ashley Lemieux, Funder & CEO of The Shine Project
- “Dream it up, write it down, phone a friend, decide what’s feasible, make a plan, get to work.” – Holley Murchison
The inspiring talks and engaging ladies I met at the Yellow Conference have propelled me to embrace my journey. I am now reading Holley Murchison’s book Tell Me About Yourself to become more self-aware. I am scheduling more time for self-care into my days (running, yoga, walks.) I am looking to write for more non-profit websites in order to use my skills to do good. I am pulling out the dreams I have tucked away in my desk and pursuing them today. The messaging from this conference impacted me so much that I’ve become a member of the Yellow Collective. Now I’m meeting once a month with amazing creatives to continue the dream of the Yellow Conference all year long!