Joelle Julian Photography
San Diego, CA
Joelle is one of those girls you always dream of traveling with. She’s either in Minnesota photographing a wedding in her hometown, serving on a mission trip in Thailand, or visiting Italy with her Navy husband. Honestly, you should see the stamps on her passport and all the glowing photos to match.
After months spent traveling the globe, Joelle was ready to approach her brand with new eyes and revamp her website. So, she hired me to help her define Joelle Julian Photography’s brand’s message and write her full web copy including her tagline, mission statement, home, about, and details page.
Right off the bat, Joelle and I met at Parakeet Cafe in La Jolla, CA to discuss all things branding over turmeric lattes and vegan treats. We determined what it was she offered and to whom: “natural photography for rad and romantic souls in San Diego, Minnesota, and beyond.” I then distilled that concept into one groovy tagline that would guide us in her brand’s messaging throughout, “unleash your rad and romantic soul.”
Not only did she hire me as a copywriter, but she hired Tori of Harper Maven Design as well. Tori created such a perfectly soft and minimal brand and web design that seriously amplified Joelle’s natural, warm, and romantic images on the page.
When I suggested that Joelle include a map widget of all the places she’s been to and wants to visit, Tori worked the idea into the design at the bottom of Joelle’s about page. I seriously love the way it turned out because it really captures Joelle’s explorer vibe in a fun and interactive way.
Knowing that the Joelle Julian Photography brand is fun, honest, easy going, and adventurous, I made sure to incorporate imagery to compliment her style. For instance, this paragraph on her about page is a great introduction to what Joelle Julian Photography is all about.
“Joelle here, the easy livin’ wedding, portrait, and destination photographer behind Joelle Julian Photography. The one who may or may not have a glass of white wine in her hand when she’s editing and is probably wearing a marvel comic shirt. Proud owner of a dusty pair of hiking boots, a bookshelf full of history and personal development books, and a passport stamped with far off places with room for more. I’m already excited to meet you (and obviously become best friends!) So let’s sit down for coffee (or wine who am I kidding) and you can tell me your story – what it is you live for and I’ll tell you mine.”
I wrote directly to her ideal client, an independent, cool girl, world explorer, on the details page with this fun description of what they can expect on their wedding day with Joelle at the helm.
“Then comes the wedding day, the day you embark on the greatest adventure of all: marriage. I’ll be there every step of the way. Crowd favorite: we’ll sneak away for photos at sunset and you won’t be afraid to get your dress a little dirty for the sake of the shot. After all, that dress is only going to be worn once and you better wear it right. Because that photo of your groom with that oh-my-gosh-we-just-got-married glow will be a moment that’s captured forever. Then it’s back to the dance floor – cue those 90’s grooves.”
“Shannon Olona was sent directly from heaven! I could not have done my website rebrand without her expertise! She helped pull thoughts and ideas out of my head and put them beautifully on paper. After working with Shannon my business took a huge step up! Not only does my website have great copy but I feel confident in my brand and my brand messaging thanks to Shannon!” – Joelle, Joelle Julian Photography