Sabrina Louise Photography
Sabrina sat across from me at Halcyon Coffee, styling and smiling, as she shared her passion for her photography business with me. She wanted to tell the story of her business, Sabrina Louise Photography, and invite a diverse group of clients in by doing so. What she wanted was a full web copy makeover and that’s just what I provided.
We met at different coffee shops over the weeks to work on the site and each time she came styled in the cutest bohemian glam outfits with feather earrings and jeweled headbands. I learned that her sense of fashion, along with her love for adventure and femininity, was a key part of the Sabrina Louise Photography brand and I made sure to work that into her web copy.
There are four types of clients that Sabrina Louise Phototography attracts: high school seniors, sweethearts, brides, and photographers. I wanted to focus on that range and really play it up all across her site. On her about page, I added a section titled “A Week in the Life” that takes potential clients through a typical week in which she’s meeting with clients, photographing seniors and sweethearts, and editing it all while listening to Ginuwine.
Dear High School Senior,
Homecoming. Pep rallies. Football games. Rehearsals. Group projects. SATs. Sleepovers. Field trips. College essays. Yearbook. Prom. Graduation. High school throws a lot at you.
With all the excitement of Senior year, it’s important to pause and enjoy the magic of being young. Forget the posed yearbook photo. Instead, show off your personality with a Sabrina Louise Photography Senior session. I understand that it’s not just about outer beauty, but inner beauty too.
Express yourself with a guitar, a trendy outfit, or a book that inspires you. Whether we meet in a flower field or at the beach, I’ll capture what makes you, YOU.
This is your moment to sparkle before you begin your next chapter in life, so make the most of it.
For her information page, I formatted it to feature letters for each client type. I individualized each letter to feature the important milestones they needed to capture with Sabrina Louise Photography. I love these letters because they fit Sabrina’s romantic, whimsical, and truly inviting style.
“When it came time to write the content for my website, I knew I was going to need help! I met Shannon at a networking group called Tuesday Together and when I found out she was a copywriter, I immediately set up a time to meet with her! After our first meeting, I felt comfortable knowing that Shannon was the right person to assist me because she is a great listener who was able to translate my jumbled sentences into beautifully written paragraphs. I am so happy with the outcome of the “about me” and “information” section of my website!” – Sabrina, Sabrina Louise Photography